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Feedback that Works

A Feedback Model that Works
Knowing how to create and deliver effective feedback is a key leadership skill. Effective feedback motivates the receiver to begin, continue or stop behaviors that affect performance. In addition to accomplishing its direct purpose, an effective feedback message is a self-development tool for the receiver, and it often has benefits for other members of the team.
Not knowing how to give feedback can result in messages that are hurtful, confusing, and counter-productive. Many feedback messages leave the receiver unsure of what to do with the information. "You are good as a leader" or "you could be more strategic" gives the receiver an idea of how he or she is seen by the sender, but such a message doesn't tell the receiver what behavior to repeat if he wants to continue being a good leader or what to do or what action to avoid in order to be more strategic.
• Effective feedback is based on observed behavior and tells the receiver the impact of a specific behavior on you.
• Ineffective feedback often is vague, indirect, and exaggerated with generalities. Ineffective feedback often judges the person rather than his or her actions.
A valuable resource to illustrate this skill and provide a three-step technique is the guidebook Feedback That Works: How to Build and Deliver Your Message by Sloan Weitzel (available for purchase from the Center for Creative Leadership online at www.ccl.org.
Weitzel's feedback technique is called SBI (shorthand for Situation-Behavior-Impact). Following these steps can help the receiver more easily see what actions he or she can take to continue or improve performance or to change behavior that is ineffective or even an obstacle to performance. An effective feedback message tells the receiver the impact of a specific behavior on the sender. Here is an example of how to use the three-step model:
Step 1: Capture the Situation
("Yesterday morning in staff meeting,...")
Step 2: Describe the Behavior
("you had a number of side conversations and at times were joking during my presentation.")
Step 3: Deliver the Impact
("When you were talking to others while I was speaking, it was very disruptive to what I was trying to accomplish. I felt frustrated and annoyed by it.")
The recipient of well-intended and well-delivered feedback receives a two-fold gift. First, there is the almost immediate benefit of hearing what others think. Second, there is the afterlife of feedback. We often replay in our mind what we've heard, review written feedback privately at a later date, and check out perceptions with family and others we trust. Often we'll make some changes immediately and then make more significant changes with deeper reflection and consideration.
Constructive feedback is a most valuable tool — useful to repair a poor working relationship, improve a team's productivity, help a co-worker be more successful in his or her career, and demonstrate your own growing abilities as an effective leader. Yet, it is a skill many managers regard as underdeveloped. A recent CCL survey of managers showed that only 5 percent reported they were very effective in providing feedback; and 98 percent said they considered strong skills in providing feedback important or very important. More than half said they had the most difficulty giving feedback to bosses. Nearly 30 percent indicated that they find it most difficult to give feedback to peers.
Ask yourself if you consider yourself very effective in providing feedback. Next, consider if strong skills in providing feedback are important or very important to you. If you fall in the majority of managers who view effective feedback as important and regard their own skill level as needing improvement, put a higher priority on developing this essential leadership skill.
Working Dynamics™
Providing coaching, support and assessment tools related to conflict for leaders
http://www.workdyn.com/index.html

Non-Violent Communication: An Instruction Guide

NVC Instruction Guide

(Note: Much of the information in this instruction guide draws extensively from the work of Marshall B. Rosenberg, Ph.D. as presented in his book, Nonviolent Communication: A Language of Life. We strongly recommend that the best way to learn about Nonviolent Communication is to read the book and use the workbook in combination with this guide, as well as find a group of people with whom to practice these important skills. Throughout each section of this guide you will find references to particular sections from the book or from Lucy Leu’s Companion Workbook. – Jiva Manske)

Introduction: Nonviolence and NVC
We live in a world in which violence has become more and more accepted as the norm. It’s all around us. From wars between nations to crime on the street, and even imposing on our everyday existence, violence manifests itself both explicitly and implicitly. Yet for many people, the very idea of violence seems foreign. They are not involved in physical confrontations or abuses, and thus they believe that violence is not present. But the reality is that whenever we become disconnected from our compassionate nature, whenever our hearts are not devoid of hatred in all of its forms, we have a tendency to act in ways that can cause pain for everyone in our lives, including ourselves.
Nonviolence, then, does not refer to the mere absence of physical harm. It is a way of life that takes its lead from a compassionate and connected heart, and can guide us toward a more complete and happy way of being. As Mahatma Gandhi said, “Nonviolence is not a garment to be put on and off at will. Its seat is in the heart, and it must be an inseparable part of our very being.” It is a practice rooted in understanding, in living honestly, and in acting empathically with all beings. Of course this starts with the self. We must first understand and act empathically towards ourselves in order to impact the world in wonderful and compassionate ways. This means cultivating nonviolence in every action and being present to our own needs and feelings in each and every moment.
Marshall Rosenberg realized the importance of nonviolence in every day life throughout his childhood and on into his adult and professional life. He understood how nonviolence could affect the world through the individual and through nurturing relationships on a personal level. Because of his experience with clinical psychology, comparative religion, and mediation, he was able to create Nonviolent Communication (NVC) as a very simple model for transforming everyday existence and for practicing nonviolence. His trainings, which began in the 1960’s, eventually grew into an institution, the Center for NVC, which was created in 1984 and which remains a vital resource for a turbulent world.

What is NVC? (Read Nonviolent Communication: A Language of Life, Chapter 1)
NVC is a “language of life” that helps us to transform old patterns of defensiveness and aggressiveness into compassion and empathy and to improve the quality of all of our relationships. Studying and practicing NVC creates a foundation for learning about ourselves and our relationships in every moment, and helps us to remain focused on what is happening right here, right now. Although it is a model for communication, NVC helps us to realize just how important connection is in our lives. In fact, having the intention to connect with ourselves and others is one of the most important goals of practicing and living NVC. We live our lives from moment to moment, yet most of the time we are on autopilot, reacting out of habit rather than out of awareness and presence of mind. By creating a space for attention and respect in every moment, NVC helps create a pathway and a practice that is accessible and approachable.

The Model
The basic model for NVC is really quite straightforward and simple. It is a process that combines four components with two parts. While the four components are specific ideas and actions that fit into the form and the model of NVC, the two parts provide a solid foundation for NVC as well as for living nonviolently. They are the basis for Marshall’s ideas of giving and receiving from the heart. These brief definitions will be expounded further in the sections below:

Four Components
1. Observation: Observation without evaluation consists of noticing concrete things and actions around us. We learn to distinguish between judgment and what we sense in the present moment, and to simply observe what is there.
1. Feeling: When we notice things around us, we inevitably experience varying emotions and physical sensations in each particular moment. Here, distinguishing feelings from thoughts is an essential step to the NVC process.
1. Needs: All individuals have needs and values that sustain and enrich their lives. When those needs are met, we experience comfortable feelings, like happiness or peacefulness, and when they are not, we experience uncomfortable feelings, like frustration. Understanding that we, as well as those around us, have these needs is perhaps the most important step in learning to practice NVC and to live empathically.
1. Request: To make clear and present requests is crucial to NVC’s transformative mission. When we learn to request concrete actions that can be carried out in the present moment, we begin to find ways to cooperatively and creatively ensure that everyone’s needs are met.

Two Parts
1. Empathy: Receiving from the heart creates a means to connect with others and share experiences in a truly life enriching way. Empathy goes beyond compassion, allowing us to put ourselves into another’s shoes to sense the same feelings and understand the same needs; in essence, being open and available to what is alive in others. It also gives us the means to remain present to and aware of our own needs and the needs of others even in extreme situations that are often difficult to handle.
1. Honesty: Giving from the heart has its root in honesty. Honesty begins with truly understanding ourselves and our own needs, and being in tune with what is alive in us in the present moment. When we learn to give ourselves empathy, we can start to break down the barriers to communication that keep us from connecting with others.

From these four components and two parts, Marshall has created a model for life enriching communication that can be highly effective in solving conflict with our family members, with our friends, with our coworkers, and with ourselves. The basic outline of the model is the following:

When I see that______________
I feel ______________
because my need for ________________ is/is not met.
Would you be willing to __________________?

Keep in mind that this is just a model, and that using this form and this language is not the most important aspect of NVC. In fact, as you practice more and learn more, you’ll begin to notice that all four of these components can be present in the complete absence of the form.

Learning and Using NVC
Like nonviolence, itself, NVC is a practice that we must constantly pursue and refine. This guide is meant to present NVC in a simple and clear way that is accessible to everybody who is interested in the mission and projects of the Peace Army of Costa Rica. For beginners, we recommend that you work slowly, carefully, and consciously through each chapter, spending a week on each so that you can integrate the information and the model into your being. We recommend that if you are familiar with NVC, it is still important to review the basic ideas of the model now and again, and we have also tried to provide sections on specific situations that come up in everyday life. Yet because this presentation is so simple it is important to use other resources in conjuncture with practice groups and training sessions. The primary resources that you will need for introducing yourself to NVC are the following:
Leu, Lucy. Nonviolent Communication: Companion Workbook. Encinitas, CA: PuddleDancer Press, 2003.
Rosenberg, Marshall. Nonviolent Communication: A Language of Life. Encinitas, CA: PuddleDancer Press, 2003.

You can get these resources through The Center for Nonviolent Communication (http://www.cnvc.org/matls.htm).
Finding or creating a practice group is also important in order to share the experience of learning NVC with others. These are settings in which it is easy to learn from other students, as well as certified trainers, and some trainers offer many different options, depending on familiarity with the concepts and practice of NVC. To find an NVC practice group in your area, click here.

Practice—Feeling Peace
The Institute of Heartmath has done extensive research to develop a theory that when all of our organs are working together in simultaneous rhythm, our minds and our emotions tend to be more stable. More specifically, when the rhythm of our heart beat remains even, we are able to think more clearly and feel more present in every moment and in every action. This is called entrainment. This is a quick, easy practice that will help you familiarize yourself with entrainment, as well as help you get ready for your study and practice of NVC either by yourself or in a group setting. Remember, you can use this in any situation as a way to focus on the present moment.
1. Find a quiet, comfortable place to sit, where you will not be disturbed.
2. Begin by making yourself comfortable and begin to notice your breathing. You can do this with your eyes open or closed. Breathe normally and smoothly, without straining to take deep breaths, and notice how it feels to be present and aware of your body. If your mind begins to wander, gently bring your focus back to your breath.
3. Move your awareness over your body, and notice how you are feeling as you sit. Move through your body, from your toes, up through your legs, to your torso and through your head, and just take stock of how you feel. Focusing on your breath, notice what emotions are present right now.
4. Keeping your focus on your breath, allow yourself to become aware of your heart. As you do this, remember a specific event or a specific person that brings you a sense of appreciation. Allow that feeling of appreciation to wash over your being as you sit. If your mind begins to wander, gently refocus on your breath, and return to your feeling of appreciation.

Individual Practice—Read Chapter 1 in Nonviolent Communication: A Language of Life
-Throughout the course of the week, begin to notice how you are feeling, and when your needs are or are not met. Notice when you are acting with empathy and honesty in your relationships with yourself and with others, and begin to see the place for nonviolence in everyday existence.
-Consider the need for contribution (link), which Marshall calls the most important human need of all. Write the word on an index card or piece of paper and put it in a place where you will see it at least twice each day, perhaps on your bathroom mirror. In the morning, connect with your need to contribute and consider how you might enjoy meeting that need during the day. In the evening, before bed, consider how you did or did not meet your need for contribution without self-judgment.
-Suggested Practice—Read and do individual assignments in the Companion Workbook, pgs 57-60.

Group Practice—Review Chapter 1 in Nonviolent Communication: A Language of Life
-Review answers to individual exercises
-Companion Workbook pgs. 61-64

NVC Instruction Guide
In this guide we will follow the first few chapters of Nonviolent Communication: A Language of Life. Our hope is to simplify and present the model in a very straightforward way to make NVC easy to learn. In essence, this is a study guide for the basic skills and knowledge that are needed to begin to practice NVC and allow it to become a transformative part of our lives. For aspiring trainers, it is useful to have the Companion Workbook handy, for it provides many interesting exercises that can help to deepen understanding. Also, after each practice group, it is important to gather feedback from participants about the structure of the group and each activity that you have done. Since every person has a different learning style and every group has a different dynamic, it is important to be responsive to the needs of each.

Communication That Blocks Compassion
(Read Ch. 2 in Nonviolent Communication: A Language of Life)

Violence is pervasive. It is not simply what we see in action movies or the grisly details of the evening news reports. Instead, it is a much more intricate concept that manifests itself in subtle ways that oftentimes go unnoticed. Starting to understand just how violence can manifest itself on such a small, personal level, and realizing that violence is much more prevalent than we might expect is the first step toward beginning to comprehend and practice a life of nonviolence.
In particular, Marshall talks extensively about the idea of “Life-Alienating Communication,” which blocks us from connecting with ourselves and with others. For Marshall, these types of language “alienate us from our natural state of compassion” (pg. 15), and thus contribute to violence by leading us to states of mind in which it is more likely that we become defensive or aggressive. The four main types of life-alienating communication can be described as the Four D’s: Diagnosis, Denial of responsibility, Demand, and Deserve. The first two are very concrete, and provide a foundation for the other forms of life-alienating communication that are found in the book and here. Notice how each builds on the others, and how they all contribute to our daily experience of life-alienating communication.

Diagnosis
Moralistic judgments are statements or thoughts that imply goodness or badness. It is the implication that someone is something else. Similarly, when we make comparisons between our own situation and that of others, we are making a judgment, and rather than focusing on the absolute qualities of others, we are focused inward to criticize, saying that we or they are not good enough. In truth, there will always be people who are better at some things than others. But dwelling on these differences can hinder connection and other life-enriching prospects. It is as easy to fall into these patterns of life-alienating communication as it is to see why they can impede our intention to connect with empathy and honesty. When we use labels, we trap ourselves and others into categories from which it is very difficult to break free. This can lead to a very superficial understanding of others, and can make communicating and meeting our needs nearly impossible. As Marshall says,

It is my belief that all such analyses of other human beings are tragic expressions of our own values and needs. They are tragic because, when we express our values and needs in this form, we increase defensiveness and resistance to them among the very people whose behaviors are of concern to us. Or, if thy do agree to act in harmony with our values because they concur with our analysis of their wrongness, thy will likely do so out of fear, guilt, or shame (pg 16).

Responses that are based on fear, guilt, or shame, rather than those based on empathy, can lead to difficulties and unwanted consequences. In fact, these types of judgments can promote violence, for it classifies and differentiates between people rather than focusing on what we share as human beings living together in the world. “At the root of much, if not all violence…is a kind of thinking that attributes the cause of conflict to wrongness in one’s adversaries, and a corresponding inability to think of oneself or others in terms of vulnerability.” Moralistic judgments simultaneously deny responsibility for violent actions and make those very same actions acceptable and even laudable. Instead, we need to be aware that our judgments are a reflection of our own values, and in turn we must take responsibility for how we feel.
Exercise: Change the following statements from moralistic judgments to expressions of compassion that include our value judgments.
Ex. Violence is bad. People who kill others are evil.
I am fearful of the use of violence to resolve conflicts; I value the resolution of human conflicts through other means.
a. My teacher is mean. She assigns too much homework.
b. My boss is unreasonable. He always expects so much out of me.
c. I hate how needy my girlfriend is. She calls way too much.

Denial of Responsibility
We spend much of our life doing what we think we “have to” do. We have to go to school. We have to do our homework. We have to get a job. We have to go to work. At the same time, many of these “obligations” seem to “make us feel” in certain ways. When we use this language, it only serves to reinforce the denial of responsibility that is so inherent in much of our lives. We are conditioned to accept these situations and these consequences, but in the process we forget that we remain individual, autonomous, and empowered beings who are still able to make the choices that govern our lives. And when we deny responsibility we are less likely to see ways that we can contribute to ourselves and others, and we can become frustrated or annoyed with our existence as it seems to slip further and further from our control. This, in turn, can lead to conflict, especially when we are working or living closely with other people. Facilitating a change from this language that denies responsibility to language that acknowledges responsibility contributes to living and communicating with empathy and honesty.

Types of Denial of Responsibility
(From pg. 20) Example
Vague Impersonal Forces “I cleaned my room because I had to.”
Our condition, diagnosis, personal or psychological history “I drink because I’m an alcoholic.”
The actions of others “I hit my child because he ran into the street.”
The dictates of authority “I lied to the client because the boss told me to.”
Group pressure “I stared smoking because all my friends did.”
Institutional policies, rules, and regulations “I have to suspend you for this infraction because it’s the school policy.”
Gender roles, social roles, or age roles “I hate going to work, but I do it because I am a husband and a father.”
Uncontrollable impulses “I was overcome by my urge to eat the candy bar.”
Exercise: Replace the above examples with language that acknowledges responsibility, using the form
I choose to ___________ because I want ____________.

Demand
There are many instances when we articulate our desires as demands, especially when we are in positions of relative authority. The most important concept here, though, as Marshall says, is that “we can never really make anybody else do something, we can only make them wish they had.” We have already learned that in order to connect it is important to take responsibility for our actions, and this also applies to trying to influence the actions of others. They, too, always have a choice, and many times when we try to make others act in certain ways, it seems to lead to less, not more connection. As we learn more about NVC, we will start to discover new ways to use language to get the things that we want and still meet everyone’s needs. Whereas a demand implies the threat of punishment, criticism, or blame and tends to result in reactions based on fear, guilt, and shame, a request is something that we can make from the heart and with empathy for the feelings and needs of our listener. This is a concept that is an intricate part of the NVC model, and will be discussed in much more detail later.

Deserve
We have been conditioned to believe that we will get what we deserve. If we work hard, we deserve to make money and spend it however we would like to. If we break the law, we deserve to be punished. Of course, although these ideas sound good on paper, they are rarely what actually happen in real life. Not everyone gets what he or she “deserves.” And when we think we are not getting what we deserve, we tend to disconnect from our unmet needs and lapse into blame or criticism. But the very idea of “deserve” is clearly a mode of life-alienating communication, mixing Diagnosis with Denial of responsibility at every turn. When someone “deserves” something else, like a criminal “deserves” punishment, it removes all responsibility for our own thoughts and actions from the picture.
When we use this language, we are lapsing into a judgment that moves us further from connecting with what is truly alive in us and in another person in the moment, and it blinds us from our own feelings and needs. It is also this kind of thinking that tends to be a benchmark for any domination culture, which leads to enormous suffering, both self-inflicted and from others. By allowing ourselves to get sucked into the mindset that certain things deserve to happen, we ignore reality and accept the status quo. It is such a subtle idea and yet so deep-seated within our mentalities that for most of us, we use this language and think these thoughts unconsciously. Yet if we learn to stay present to and aware of what is alive in us in the moment, and learn to understand our feelings and our needs, we will begin to take responsibility for our own situation as well as develop the necessary tools to transform ourselves and our surroundings.

We have seen in this section that there are many forms of communication that we all use in everyday life that serve to alienate us from what we are feeling and what we are needing, and impede us from communicating and connecting with empathy and honesty. These are, in fact, ways in which the violence that pervades our society has found a way into our lives below our radar. This week, pay special attention to the Four D’s and how they appear in your own conversations and in the language of others. View this as an opportunity to connect with what is alive in yourself and in those around you, and keep in mind that it is important to remain gentle with yourself and stay present even as we feel tempted to use life-alienating communication on ourselves. It may help to keep a journal of examples of when these four examples of life-alienating communication come up in your life.

Individual Practice
-Exercise (From Companion Workbook, pg. 66): Write down a dialogue (of about 6-8 lines) that isn’t going well between two people. It could be a dialogue between you and another person in your own life (but it does not have to be). After you have completed writing down the lines, re-read them and determine if either person has communicated using one of the Four D’s.
-This week, consider the need for learning (link). Write the word on an index card or piece of paper and put it in a place where you will see it at least twice each day, perhaps on your bathroom mirror. In the morning, connect with your need for learning and consider how you might enjoy meeting that need during the day. In the evening, before bed, consider how you did or did not meet your need for learning without self-judgment.
-Suggested Practice—Other exercises from Companion Workbook, pgs. 66-67

Group Practice—Review Chapter 2 in Nonviolent Communication: A Language of Life
-Review answers to individual exercises
-Companion Workbook pgs. 67-71

Observing Without Evaluating
(Read Ch. 3 in Nonviolent Communication: A Language of Life)

We embark on the transformative path of NVC now that we have begun to realize just how life-alienating communication permeates our lives. The first component in the model, then, is observation without evaluation. This component helps us to remain in the present moment, focusing on what concrete, specific things, events, and actions are stimulating us to feel and need. In fact, “the Indian philosopher J. Krishnamurti once remarked that observing without evaluating is the highest form of human intelligence” (pg. 28). It denotes a fuller consciousness and a fuller awareness of the world around us. Noticing what we are seeing, feeling, touching, hearing, and smelling and separating those things from our own limited interpretations, opinions, and evaluations can help us to understand each situation more deeply, and guide us along the path toward connecting with what is alive in the moment with empathy and honesty.
As we have already seen, much of the language that we use in our daily existence falls into the trap of one or more of the Four D’s. Now, we can start to see that many of the times when any of those forms of life-alienating communication sneak into our language, we are mixing evaluations with our observations. When we use this kind of language, people tend to hear criticism, even if that is not our intention, and as we all know, hearing criticism can lead to defensiveness or aggression. Separating evaluations from our observations, on the other hand, allows us to stay present and connect using concrete examples and situations. It allows us to recognize the constantly changing state of the world without generalizing and falling into the Four D’s.
Here is a list of situations and examples of how evaluation can become mixed up with our observations:

Distinguishing Observations from Evaluations (pgs. 30-31).
Communication Example of observation with evaluation mixed in Example of observation separate from evaluation
1. Use of the Verb to be without indication that the evaluator accepts responsibility for the evaluation You are too generous. When I see you give all your lunch money to others I think you are being too generous.
2. Use of verbs with evaluative connotations Juan Enrique procrastinates. Doug only studies for exams the night before.
3. Implication that one’s inferences about another person’s thoughts, feelings, intentions, or desires are the only ones possible She won’t get her work in. I don’t think she’ll get her work in.
Or
She said, “I won’t get my work in.”
4. Confusion of prediction with certainty If you don’t eat balanced meals, you’ll be unhealthy. If you don’t eat balanced meals, I fear that your health may be impaired.
5. Failure to be specific about referents Nicaraguens don’t take care of their property. I have not seen the family living in that house clean up the yard in a long time.
6. Use of words denoting ability without indicating that an evaluation is being made. Ronaldo is a poor soccer player Ronaldo has not scored a goal in 20 games.
7. Use of adverb and adjectives in ways that do not signify an evaluation has been made Alfonso is ugly. Alfonso’s looks don’t appeal to me.

As you can see, when we generalize or exaggerate, it is easy to hear these statements as attacks, which can obviously hinder, rather than support connecting with what is alive in us. Thus, it is important to stay away from words like always, never, ever, whenever, frequently, and seldom, and rather stick with specific examples and specific situations to examine how and why we are feeling right now (pg. 31).

In this section we have learned that when we mix evaluations with our observations, we risk being heard as attacking or criticizing when that may not be our intent. We have also learned that using specific language to describe exactly what is going on in particular situations is useful for connection. As before, use this week to notice the times when you are mixing evaluations with your observations (observe your observations!). Throughout each day of the week, pick moments and stop to just observe. It could be when you’re standing in line or sitting in traffic or when you’re with family or friends. Whenever you remember to do this, take a few seconds to focus on your breathing. Notice what you see around you; notice the colors and the textures of objects, and how people or things are moving. Notice what you smell, hear and taste. Notice what thoughts and feelings come up. Even only 5 minutes each day can be a helpful practice to get into and can increase your mindfulness and awareness of the present moment. It may also be helpful to write these experiences down and then go back and notice where evaluations have crept into your statements.
Individual Practice
-Exercise 1: Observation or Evaluation? (From Nonviolent Communication: A Language of Life, pgs. 34-35)
Are these statements observations, or evaluations? For any statement that is an observation mixed with evaluation, how would we remove the evaluation?
Ex. John was angry with me yesterday for no reason.
This is an observation mixed with and evaluation, and could be changed to “John told me he was angry yesterday.”
1. Yesterday evening, Nancy bit her fingernails while watching television.
2. Sam didn’t ask for my opinion during the meeting.
3. My father is a good man.
4. Janice works too much.
5. Henry is aggressive.
6. Pam was first in line every day this week.
7. My son often doesn’t brush his teeth.
8. Luke told me I didn’t look good in yellow.
9. My aunt complains when I talk to her.
-Exercise (From Companion Workbook, pg 73-74): Go back through the table of forms of communication above, and think of an example of each that mixes observation with evaluation. Then, change that example to make sure that evaluation is not mixed with observation.
-Consider the need for clarity (link). Write the word on an index card or piece of paper and put it in a place where you will see it at least twice each day, perhaps on your bathroom mirror. In the morning, connect with your need for clarity and consider how you might enjoy meeting that need during the day. In the evening, before bed, consider how you did or did not meet your need for clarity without self-judgment.
-Suggested Practice—Other exercises in Companion Workbook, pg 73-74

Group Practice—Review Chapter 3 in Nonviolent Communication: A Language of Life
-Review answers to individual exercises
- Companion Workbook pgs. 75-79

Identifying and Expressing Feelings
(Read Ch. 4 in Nonviolent Communication: A Language of Life

The second component in our NVC model is learning to identify and express our feelings. We live in a society that does not value expressing our feelings. Instead, we are conditioned from early in our lives to act and feel in certain ways depending on each particular situation in which we find ourselves. Because teachers, parents, or friends tell us that we need to be strong and solve our problems for ourselves, or that getting upset and acting on our feelings will only increase conflict, we tend to bottle our emotions. However, although we may have misplaced the necessary vocabulary to express how we are feeling, the sentiments themselves have certainly not disappeared. As we ignore our emotions, or at the very least fail to express them in a coherent way, conflict tends to escalate as we lose our ability to connect. Since the most important part to connection is being open to what is alive in us and expressing ourselves with empathy and honesty. In fact, “expressing our vulnerability can help resolve conflicts” (pg. 40), for if we are in touch with our feelings and are able to express them to others, we can begin to get to the root of conflict. We need to rediscover a vocabulary that can express how we are feeling in a particular moment, helping us to connect with the people that we care about.

Distinguishing Feelings from Thoughts
Whenever we begin a sentence with, “I feel…” we are not necessarily communicating a feeling. Although this may seem counterintuitive at first, with a little thought and a little practice, this idea soon becomes crystal clear. In fact, we can easily notice that throughout our day, we hear “I feel…” quite a bit, and usually without attaching a feeling to the end. For example, “I feel like learning NVC can be really difficult,” does not clearly express a feeling. Perhaps what we are really trying to communicate here is that “I feel frustrated because some of the concepts of NVC are different from what I’m used to.” This expresses more concretely what exactly is going on for us in the moment. Marshall identifies three primary situations when we might confuse feelings with thoughts in everyday speech (pg. 41-43):

Distinguishing between WHAT WE FEEL and WHAT WE THINK Distinguishing between WHAT WE FEEL and WHAT WE THINK we are Distinguishing between WHAT WE FEEL and HOW WE THINK others react or behave toward us
Indicators Words like that, like, as if; pronouns like I, you, he, she, it; or names Description of what we think we are. Description of how we think others are behaving
Examples “I feel that you should know better.”
“I feel it is useless.”
“I feel my boss is being manipulative.” “I feel inadequate as a guitar player.” “I feel unimportant.”
“I feel misunderstood.”
“I feel ignored.”
Example of expression with feelings “I feel frustrated that we are having such difficulty connecting.” “I feel impatient with myself as a guitar player.” “I feel sad.”
“I feel anxious.”
“I feel hurt.”

Aside from confusing feelings with thoughts, one of the most difficult traps to keep from falling into is using language that describes how we think others are behaving towards us, rather than our actual feelings. But, as we already learned in our discussion of the Four D’s, it is important to take responsibility for what is going on in our own lives. To that effect, the following is a list of words, like ignored or unimportant, that we often use to describe how we interpret others behavior, rather than being present to our actual feelings:

(From Nonviolent Communication: A Language of Life, pg. 43).
Abandoned Cheated Intimidated Overworked Rejected Unheard
Abused Cornered Let down Patronized Taken for Unseen
Attacked Diminished Manipulated Pressured granted Unsupported
Betrayed Distrusted Misunderstood Provoked Threatened Unwanted
Bullied Interrupted Neglected Put down Unappreciated Used

Expressing Our Feelings
The most important thing to take from this is an ability to distinguish between our feelings and our thoughts. This is part of being present and open to what is alive in us in the moment. Building on the idea of observation without evaluation, we can begin to see just how important it is to be aware of our internal experiences and to be able to express ourselves honestly. In order to be more aware of our feelings, we must begin to build a vocabulary to describe exactly how we feel in the moment better than simply saying, “I feel good,” or “I feel bad.” These statements are vague and general. The following lists express how specifically we might be feeling when our needs are or are not being met. Remember, to use these words in your language you do not have to use the words, “I feel…” You might simply say, “I am sad…”

How we are likely to feel when our needs “are” being met (Nonviolent Communication: A Language of Life, pg. 44)
Absorbed Cheerful Encouraged Glowing Merry Secure
Adventurous Comfortable Energetic Grateful Mirthful Sensitive
Affectionate Complacent Engrossed Gratified Moved Serene
Alert Composed Enlivened Happy Optimistic Spellbound
Alive Concerned Enthusiastic Helpful Overjoyed Splendid
Amazed Confident Excited Hopeful Peaceful Stimulated
Amused Contented Exhilarated Inquisitive Perky Surprised
Animated Cool Expansive Inspired Pleasant Tender
Appreciative Curious Expectant Intense Pleased Thankful
Ardent Dazzled Exultant Interested Proud Thrilled
Aroused Delighted Fascinated Intrigued Quiet Touched
Astonished Eager Free Invigorated Radiant Tranquil
Blissful Ebullient Friendly Involved Rapturous Trusting
Breathless Ecstatic Fulfilled Joyous Refreshed Upbeat
Buoyant Effervescent Glad Jubilant Relaxed Warm
Calm Elated Gleeful Loving Relieved Wonderful
Carefree Enchanted Glorious Mellow Satisfied Zestful

How we are likely to feel when our needs “are not” being met (Nonviolent Communication: A Language of Life, pg. 45-46)
Afraid Confused Downhearted Hostile Nettled Startled
Aggravated Cool Dull Hot Numb Surprised
Agitated Cross Edgy Humdrum Overwhelmed Suspicious
Alarmed Dejected Embarrassed Hurt Panicky Tepid
Aloof Depressed Exasperated Impatient Passive Terrified
Angry Despairing Exhausted Intense Perplexed Tired
Anguished Despondent Fatigued Irate Pessimistic Troubled
Annoyed Detached Fearful Irritated Puzzled Uncomfortable
Anxious Disaffected Fidgety Jealous Reluctant Uneasy
Apathetic Disenchanted Forlorn Jittery Repelled Unglued
Apprehensive Disappointed Frightened Lazy Resentful Unhappy
Ashamed Discouraged Frustrated Leery Restless Unnerved
Beat Disgruntled Furious Lethargic Sad Unsteady
Bewildered Disgusted Gloomy Listless Scared Upset
Bitter Disheartened Guilty Lonely Sensitive Uptight
Blue Dismayed Harried Mad Shocked Vexed
Bored Displeased Heavy Mean Skeptical Weary
Brokenhearted Disquieted Helpless Miserable Sleepy Withdrawn
Chagrined Distressed Hesitant Morose Sorrowful Woeful
Cold Disturbed Horrified Mournful Sorry Worried
Concerned Downcast Horrible Nervous Spiritless Wretched

This week we have continued to build our model of NVC by adding the second component: feelings. Being in touch with our feelings and expressing them with openness and honesty helps us connect with ourselves and with others. Throughout the course of the week, take several moments each day to stop and notice how you are feeling. Stop and focus on your physical sensations, allowing yourself to integrate into the presence of the moment. Then, just observe your feelings without judgment. How do you feel? How do you know what you are feeling? Where do you focus in order to know? Again, it may be helpful to write these things down in your journal. These are important skills for remaining present and for connecting with yourself to express your feelings, as well as for understanding others.

Individual Practice
-Exercise 2: Expressing Feelings
(From Nonviolent Communication: A Language of Life, pg. 47)
Do the following statements express a feeling? If not, how would you change it to verbally express how you are feeling?
Example: “I feel you don’t love me.”
“I feel sad because my need for connection with you is not met.”
a. “I’m sad that you’re leaving.”
b. “I feel scared when you say that.”
c. “When you don’t greet me, I feel neglected.”
d. “I’m happy that you can come.”
e. “You’re disgusting.”
f. “I feel like hitting you.”
g. “I feel misunderstood.”
h. “I feel good about what you did for me.”
i. “I’m worthless.”
-Exercise (From Companion Workbook, pg. 82). Start your own inventory of feelings. Think of a situation in which all of your needs are met. Notice what that looks like, including where you would be, how your surroundings would look, what tastes, smells, and sounds you would be hearing. Now, close your eyes and imagine yours in that exact situation. Really allow yourself to enter that state of being completely, and see, hear, smell, and touch what is around you. What feelings come up? Write down in a journal what comes up for you, then repeat the same process using a situation in which your needs are not met. You can continually add to this list of feelings as time goes on, and feel free to use the lists above as a guide.
- Consider the need for connection (link). Write the word on an index card or piece of paper and put it in a place where you will see it at least twice each day, perhaps on your bathroom mirror. In the morning, be aware of and present to your need for connection and consider how you might enjoy meeting that need during the day. In the evening, before bed, consider how you did or did not meet your need for connection without self-judgment.
-Suggested practice— Companion Workbook, pgs. 81-82elf there

Group Practice—Review Chapter 4 in Nonviolent Communication: A Language of Life
-Review answers to individual exercises
-Companion Workbook pgs. 83-86

Taking Responsibility For Our Feelings
(Read Chapter 5 in Nonviolent Communication: A Language of Life)

The third component in the NVC model is to become aware of the universal human needs of ourselves and others. Needs are the resources that we require to sustain and enrich our lives. Every person has needs, and whether or not our needs are met determines how we feel. If our needs are being met, we tend to experience comfortable feelings, and if our needs are not being met, we tend to experience uncomfortable feelings. However, much of the time we tend to think that our feelings are caused by someone or something else. When hear what someone else says as blame or criticism, for example, we tend to think that this criticism makes us feel bad. But NVC teaches us to take responsibility for our own feelings, thoughts, and actions, and to be present with what is alive in us. So, it is important to realize that although others can provide a stimulus for our feelings, they can never be the cause. We have a choice about how we hear criticism or other negative messages. Marshall identifies four options (pgs. 49-50):

Four Options for Receiving Negative Messages
Options Example Response Results
Blaming or criticizing ourselves (“Jackal Ears In”) “Oh, I should’ve been more __________.” Great cost to our self-esteem: feelings like guilt, shame, depression…
Blaming or criticizing others (“Jackal Ears Out”) “You are________!” Anger, defensiveness, aggression
Sensing our own feelings and needs (“Giraffe Ears In”) “When I hear you say_____, I feel______ because I need______.” Communication with openness and honesty that can result in meeting our needs.
Sensing others’ feelings and needs (“Giraffe Ears Out”) “Are you feeling______ because you need____.” Communication with openness and empathy that can result in connection.
The giraffe is a symbol of NVC because it is the animal with the biggest heart. Thus, when we are thinking and acting in terms of NVC, we are using our “Giraffe Ears” to sense either our own needs or others’ feelings and needs. Conversely, the jackal is the scavenger, attacking our weaknesses and allowing our unmet needs to cloud our ability to stay present, and therefore when we are listening with “Jackal Ears” we tend to hear blame or criticism rather than the feelings and needs behind words.
Exercise: Think of a situation in which you’ve received message you didn’t like. How would you respond using each of the 4 options above?

Staying Present
Taking responsibility for our feelings and being aware of our needs can create a pathway for giving from the heart. In fact, sensing our own feelings and needs, as well as sensing others’ feelings and needs is the most essential component of NVC. It enables us to stop for a second and stay present with ourselves and with other people. There will be more exercises and opportunities to practice these skills below, but for now we can simply understand that if it is our intention to connect with what is alive in ourselves, or in someone else, we are practicing NVC. As long as we remain present to the feelings and needs that are coming up for each of us, we have a chance to connect and resolve conflict without being motivated by fear, guilt, or shame.
Notice that throughout much of our NVC model, the goal is to transform general statements to reflect specific observations, feelings, and needs (and later, requests). Here are some generalized speech patterns that deny responsibility for our feelings and needs

(From pg. 52)
Words or Phrases that include… Example
impersonal pronouns such as “it” or “that” “That bugs me a lot.”
a focus on the actions of others “I’m hurt when you don’t call.”
“I feel____ because you, he, she, they, it… “I feel angry because she lied.”
Exercise: Connect your feeling with your need.
Think of a situation when you had a distinct feeling. Now, what caused that feeling? Use the form “I feel________ because I__________.”

Needs vs. Strategies
When we start to take responsibility for our feelings and begin to express our needs, we are much more likely to have those needs met. How can someone help us to meet our needs if we are disconnect from them, ourselves? We are socialized to put the needs of others ahead of our own, just as we are conditioned to ignore our feelings. Yet when we ignore our own needs, they are likely to continue to go unmet, causing our discomfort to intensify, and reducing our connection with ourselves and with others. We start lapsing into language and thoughts that focus more and more on the Four D’s, and we spiral further and further away from a state of being that might lead to meeting those needs. Thus, being clear with ourselves and with others about how we are feeling and what we are needing is an essential step for reducing and resolving conflict. So, now we can build a vocabulary of needs:

Needs (From pgs. 54-55)
Acceptance Community Exercise Interdependence Protection Shelter
Air Consideration Food Laughter Reassurance Support
Appreciation Contribution Fun Love Respect Touch
Authenticity Creativity Harmony Meaning Rest Trust
Beauty Emotional Honesty Movement Self-worth Understanding
Celebration safety Inspiration Order Sexual Warmth
Closeness Empathy Integrity Peace expression Water

All of these words represent essential and integral parts of our being. And yet they make no reference to any specific person doing any specific thing. When we are speaking of specific actions we are pointing to strategies that might fulfill a need. This is an important distinction, especially as we begin to realize that sometimes there are many different strategies that could help us meet our needs.
Exercise: Think of a time when your needs were unmet. How were you feeling, and what needs, specifically were unmet? What did you do to try to meet those needs? Think of three different strategies that might also have contributed to meeting your needs.

Emotional Slavery and Emotional Liberation
Though this sounds like a simple practice, transforming ourselves and breaking free of old patterns is anything but easy. It is a process that takes practice, patience, and time. Although learning the model of NVC can be frustrating at times, it is helpful to track our progress as we learn, and it can be encouraging to know that these concepts do not come easily to many people. Thus, Marshall has identified 3 stages of the path to emotional liberation.

(From Nonviolent Communication: A Language of Life, pg. 57-60)
Stage Characteristics
1. Emotional Slavery Taking responsibility for others’ feelings
Striving to keep everyone happy
Risks others becoming burdensome
2. Obnoxious Awareness of the costs of emotional slavery
Anger—remnants of fear, guilt, and shame about our own needs
We are not responsible for others’ needs and feelings, but don’t know how to respond to them
3. Emotional Liberation Respond to others out of compassion
Take responsibility for our feelings and needs
State clearly what we need while taking into account the needs and feelings of others.

This week we have continued to build our model of NVC by adding the third component: needs. NVC helps us to create a space and the resources to develop our emotional liberation. We learn to stay present to what is alive in us and respond to others with empathy, taking responsibility for our own feelings and needs. Throughout the course of the week you will encounter situations in which you experience distinct feelings. When you notice these come up for you, take a moment to realize what is causing those feelings. Remember to distinguish between a stimulus, an outside event, and the cause—the met or unmet needs—behind the feelings. This will help you develop along the path to emotional liberation and stay connected and present with what is alive in you.

Individual Practice
-Exercise 3: Acknowledging Needs
(From Nonviolent Communication: A Language of Life, pg. 65)
Do the following statements acknowledge responsibility for a need? If not, how would you change it to verbally express responsibility for our needs?
Example: “You irritate me when you leave company documents on the conference room floor.”
“I’m irritated when you leave company documents on the conference room floor, because my needs for safety and order are not being met.”
a. “I feel angry when you say that, because I am wanting respect and I hear your words as an insult.”
b. “I feel frustrated when you come late.”
c. “I’m sad that you won’t be coming for dinner because I was hoping we could spend the evening together.”
d. “I feel disappointed because you said you would do it and you didn’t.”
e. “I’m discouraged because I would have liked to have progressed further in my work by now.”
f. “Little things people say sometimes hurt me.”
g. “I feel happy that you received that award.”
h. “I feel scared when you raise your voice.”
i. “I am grateful that you offered me a ride because I was needing to get home before my children.”
-Exercise (From Companion Workbook, pg. 88): Identify a specific situation in your own life where your need for the following was or was not being met. Use the form “I feel ________ because my need for ________ is/is not being met.”
a. autonomy
b. celebration
c. integrity
d. understanding from others
e. understanding of others
f. community
g. peace
- Consider the need for autonomy (link). Write the word on an index card or piece of paper and put it in a place where you will see it at least twice each day, perhaps on your bathroom mirror. In the morning, connect with your need for autonomy and consider how you might enjoy meeting that need during the day. In the evening, before bed, consider how you did or did not meet your need for autonomy without self-judgment.
-Suggested practice—Companion Workbook, pgs. 87-89.

Group Practice—Review Chapter 5 in Nonviolent Communication: A Language of Life
-Review answers to individual exercises
-Companion Workbook pgs. 90-93

Requesting that which Would Enrich Life
(Read Chapter 6 in Nonviolent Communication: A Language of Life)

Once we have learned to understand and express our feelings and needs, we can start to figure out how to get our needs met. The fourth and final component in the NVC model is learning to make clear and present requests. We already ask for things throughout the day, from passing the salt at dinner to helping out around the house and at the office. But much of the time we use language that is vague or general, even when we think we are being clear. Similarly, we often ask others not to do something, without actually revealing exactly what it is that we would like. This week we will learn how to request those things that will enrich our life by asking what someone is willing to do right now. And, we will learn how to make a request without making a demand.

Making Requests
The following are some guidelines for making sure that we are requesting something concrete that can happen right now.

(From Nonviolent Communication: A Language of Life, pgs. 67-74).
Counterexample Example
Use Positive Action Language “I wish you wouldn’t spend so much time at work.” “Would you be willing to spend at least one night a week at home?”
Use Clear, Concrete Language “Would you please take some responsibility?” “Would you be willing to take out the trash?”
Make Conscious Requests: Be clear about what you want right now “I’m annoyed that you forgot the groceries I asked you to pick up for dinner.” “Would you be willing to go back to the store now and get the groceries?

One of the keys to being present to our feelings and our needs is expressing ourselves in clear and present language. Thus, when making a request it is important to understand and express what we want rather than what we do not want, offering a clear way for someone else to help enrich our life. Being specific about our requests will in turn help us embark on a path toward getting our needs met and connecting with another person with openness, empathy, and honesty. In order to make these clear and present requests, we must have an understanding of ourselves, including our feelings and needs, so we can clearly and consciously express how those needs could be met.

Specific Requests in NVC
A huge part of NVC is connecting with those around us. To that end, there are specific requests that we make when practicing NVC to make sure that we really are connecting. Remember that these are only steps in the process of connecting with what is alive in us as well as in our friends and loved ones.

(From Nonviolent Communication: A Language of Life, pgs. 74-77)
Request Example The NVC Process
Asking for a reflection “Would you be willing to tell me what you heard me say? Make sure that message sent is message received
Express appreciation when your listener tries to meet you request
Empathize if the listener doesn’t want to reflect back
Requesting honesty “I would like you to tell me how you feel about what I just said.”
Learn about how your message is received
Learn about what your listener thinks of what we said
Learn whether your listener is willing to take particular action to meet your needs
Exercise: Think of a situation in which your needs are not being met. Write a dialogue that begins with the NVC form:
“When I see that ____________ I feel ____________ because my need for _____________ is not being met. Would you be willing to tell me what you heard me say?”
How would the person you are talking to respond? Empathize with that response, and then move on to requesting honesty.

Although making these requests may seem awkward for both the speaker and the listener at first, if we approach the process with empathy and honesty, we can make sure that our messages are not received as blame or criticism. “We make clear that we’re not testing their listening skills, but checking out whether we’ve expressed ourselves clearly” (pg. 76). If we listen empathically and respond to our listener’s needs, we will continue on the road to connection. Similarly, if we make specific requests that can be made in the moment, we can make sure that we get the answers that we are looking for.

Requests Versus Demands
Of course, when we make a request, we would like our listener to comply. But if compliance is our only goal in making that request, what we have said is likely to be received as a demand. When people hear demands, they are likely to respond out of fear, guilt, or shame rather than giving from the heart (pg. 79). So how do we know when we are requesting and when we are demanding? The biggest difference is in our own response to noncompliance. If we are willing to hear noncompliance as an expression of feelings and needs, and then are willing to empathize with them, we are more likely to achieve our goals of openness and connection.

Characteristics of Requests and Demands (pgs. 79-81)
Request Demand
Speaker only wants compliance if the listener is willing Listener will either submit or rebel
Speaker empathizes with what the person is wanting instead of hearing it as rejection Speaker interprets noncompliance with rejection
Response to noncompliance expresses recognition of listener’s feelings and needs If the request is not complied with, the speaker will criticize, judge or guilt-trip

Empathy, when making requests, supports cooperation. If we are aware of and open to what is alive in ourselves and in others, we will continue to connect, and our needs are more likely be met in ways that will be mutually satisfying. This does not mean that we do not want our request to be met. It just means that our most important objective is to be present with the connection at hand and to create a “relationship based on honesty and empathy” (pg. 81), making sure that everyone’s needs are being addressed.

This week we have added the fourth and final component to the NVC process: making clear and present requests. Yet learning to make requests in NVC oftentimes takes more practice than the other components, because we often expect others to already understand what we want. It is also more difficult to practice on your own, so it would be a good idea to practice either with a group or with a partner who is willing to give you feedback as to whether you are being clear and present, and if what you are asking is doable in the moment (an opportunity to practice making a request!). Throughout the week, as you make requests of other people, make a special effort to be conscious of whether or not it is your objective to connect. Pay close attention to whether what you are requesting is truly a request or if it is a demand. If you feel yourself compelled to respond to noncompliance with criticism or judgment, view it as an opportunity to reconnect with yourself and recommit to your objectives of creating relationships based on empathy and honesty.

Individual Practice
-Exercise 4: Expressing Requests
(From Nonviolent Communication: A Language of Life, pg. 88)
Do the following statements clearly express that specific action be taken? If not, how would you change it to verbally express a specific request?
Example: “I want you to understand me.”
“I want you to tell me what you heard me say.”
a. “I’d like you to tell me one thing that I did that you appreciate.”
b. “I’d like you to feel more confidence in yourself.”
c. “I want you to stop drinking.”
d. “I’d like you to let me be me.”
e. “I’d like you to be honest with me about yesterday’s meeting.”
f. “I would like you to drive at or below the speed limit.”
g. “I’d like to get to know you better.”
h. “I would like you to show respect for my privacy.”
i. “I’d like you to prepare supper more often.”
-Exercise (From Companion Workbook, pg. 98): Recall an interaction with someone that did not satisfy you. Give one or several requests you made or could have made in this situation using positive action language. Next, write down how you would tell the other person your observation, feeling, and need, and follow with 1) a request for what the listener is feeling, and 2) a request for what the listener is thinking.
- Consider the need for honesty (link). Write the word on an index card or piece of paper and put it in a place where you will see it at least twice each day, perhaps on your bathroom mirror. In the morning, connect with your need for honesty and consider how you might enjoy meeting that need during the day. In the evening, before bed, consider how you did or did not meet your need for honesty without self-judgment.
-Suggested practice—Companion Workbook, pgs. 97-98.

Group Practice—Review Chapter 6 in Nonviolent Communication: A Language of Life
-Review answers to individual exercises
-Companion Workbook pgs. 99-103.

Receiving Empathically
(Read Chapter 7 in Nonviolent Communication: A Language of Life)

Thus far we have sketched an outline of the NVC model, and have begun the transformative process of learning how to express ourselves honestly by observing our surroundings, understanding and interpreting our feelings and our needs, and requesting that which will enrich our lives when our needs are not met. But as we already know, honesty is but one part of the heart of NVC. Now we will delve into the second part of NVC, which is learning to hear and understand the feelings and needs of others with empathy. Of course, this takes patience and practice, as well, but once we begin to learn about empathy we will see how important it really is in helping us to connect with what is alive in others as well as ourselves. We will also see that it NVC only takes one person with the intention to connect. If we remain present to our own feelings and needs while keeping in mind the feelings and needs of others, we will begin to connect in ways that may have never seemed possible before.

Empathy and Empathizing
We all have experiences hearing other peoples’ problems, and most of the time we are happy to do what we can to make our companions feel better. Yet although we are all well equipped with the tools to sympathize, advise, console, or educate our friends, most of the time these things are not what they want or need. Instead, when we are suffering, a lot of the time we want empathy. We just want to be heard and understood rather than reassured or fixed. When we are upset and we look for guidance or help from others, we are calling for connection and for acknowledgment, and if we just receive advice, those needs will remain unmet.
Empathy is “a respectful understanding of what others are experiencing” (pg. 91). It is not only listening with our ears or with our minds, but with our whole being, and rather than trying to analyze and fix a situation, we are simply being present to the feelings and needs of the person in pain. “We give to others the time and space they need to express themselves fully and to feel understood” (pg. 92). Whereas always searching for ways to fix a situation can distance us from what is really going on, being present and listening with our whole being fosters connection and helps people to know that they are acknowledged and understood. Think of the times that we seem closest with others; these are times when we have shared experiences that have created a deeper understanding that someone else is a part of the same thing. Through empathy we can cultivate this idea of closeness and connection everyday, and even in every moment.
Exercise: Listening with your whole being
Think of a time when your needs were not met, and you were experiencing very intense feelings. Remember what was stimulating your emotions (your observations) and remember exactly how you were feeling and write a brief paragraph outlining your feelings and your needs. Now, write a dialogue in which you are empathizing with yourself. You will need two different characters, a speaker and a listener. What might you have said when you were upset? As the listener, hear the needs and feelings behind the language that is being used. Stay present with the speaker, without offering advice or solutions unless they are requested.

Listening in NVC
By this point we have already developed some of the tools that are necessary to understand our own observations, feelings, needs, and requests. Now, we can shift that understanding to the way we listen. All of us are constantly expressing these four components, although many people do not use the specific language we have learned in NVC. Our job as listeners, then, is to hear these four components without judgment, blame, or criticism. When we are committed to being present to what is alive in someone else, we are empathizing, and sometimes we do not even need to say a word to others to help them get through their pain. They just have to know that we are there for them to listen. We also have the option of reflecting back and paraphrasing what we have heard in order to let our speaker know that he or she has been heard. This can be an important tool that can contribute to compassion and understanding in an interaction. The following table shows examples of how to paraphrase in NVC.

Paraphrasing in NVC (from pg. 97 in Nonviolent Communication: A Language of Life)
Question about… Example
What others are observing “Are you reacting to how many evenings I was gone last week?”
How others are feeling and the needs generating their feelings “Are you feeling hurt because you would have liked more appreciation of your efforts than you received?”
What others are requesting “Are you wanting me to tell you my reasons for saying what I did?”

Of course, since not everyone will be speaking in NVC terms, it will not always be completely clear exactly what the person is feeling and needing. Still, it is important to reflect back what we have heard and make a guess about what is going on with the other person. If we are completely at a loss and we need to ask for more information, it is important to first express our own feelings and needs, as well (pg. 97). Remember, empathy is about being present, not about worrying about making sure that the next thing we say will be the right thing. As long as we maintain an intention to connect with what is alive in the speaker, NVC will be able to enrich our lives and the lives of those around us. This is especially true in emotionally charged situations, because it allows us to slow down and really connect with what is alive in the moment. And, believe it or not, taking this time to reflect what we have heard can actually save time in the end (pg. 100)!
Exercise (From Companion Workbook, pg. 110)
The following dialogue takes place between two persons who share a house:

Housemate A: “You never remember to turn off the lights.”
Housemate B: “Are you irritated and would like more awareness about how we use resources…?”

Repeat the role of Housemate B with in the following tones of voice:
a. with a little edge of sarcasm.
b. in a declarative way
c. in an empathic (sensing) way
What do you notice about tone of voice when we are empathizing?

Of course, paraphrasing is not always going to be helpful, and our attempts might be received as attacks that elicit blame and criticism. But again, as long as we remain present and committed to hearing the feelings and needs behind the words without blame and criticism, we can see this as an opportunity to enrich someone else’s life through empathy (pg. 100). Remember, life-alienating communication is a tragic expression of our needs. Using NVC, we now have the opportunity to see through the tragedy and hear exactly what is going on for those people about whom we care so much.

Patience
Empathizing with another person is not a simple process that we can just apply to each situation. Although we have a model to follow, it is important not to fall into a mechanistic routine when listening to others. We have the tools to sustain our empathy and do not have to revert to looking for solutions that might fix each problem. Instead, we can maintain our focus on what is alive in the moment. Being patient and staying with feelings and needs allows our speaker to connect more deeply with what is going on, and begin to get to the source of the pain. We will know that a person has received enough empathy by sensing a release of body tension and hearing the flow of words come to a halt. If we are still unsure, we can always ask, “Is there more that you would like to say?” or “Is there anything else that comes up for you about this?” (pgs. 102-103).
Of course, dealing with highly emotional situations is not an easy task, and sometimes our attempts to stay present with someone else’s pain are thwarted by our own unmet needs. This is because we need empathy, too. Here, we can openly acknowledge that we are not able or willing to continue empathizing, expressing ourselves of course in terms of our own feelings and needs. Or, we can silently give ourselves empathy by listening and acknowledging the voice inside our own heads. To do this, all we have to do is stop, breathe, and observe how we are feeling and needing (pg. 103). Just taking a few seconds to notice and express what is going on for us can enrich not only our own experience, but also the experience of those with whom we are empathizing.

Empathy is a powerful tool that can enrich our lives. Rather than distancing ourselves from other people by projecting our own values and our own stories onto a situation in order to find simple solutions, our goal becomes to stay present with those around us whose needs are not met. This week, take special notice of those people in your life that you know best. How do we know what they are feeling? What cues do you take from them to anticipate their needs? Pick one person and imagine a situation in which you have felt especially connected. Take note of your needs and feelings as well as his or hers. Allow yourself to connect with his or her feelings and needs, and feel what it is like to really empathize with someone on a very deep level. It may be helpful to write a description of what this experience is like. In the future, when you are having difficulty connecting with what is alive in someone else, you can think back to this experience of deep empathy and use it as a guide for empathizing even in the most difficult of situations.

Individual Practice
-Exercise 4: Receiving Empathically
(From Nonviolent Communication: A Language of Life, pg. 109)
Does person B respond empathically to what is going on with person A? Why, or why not?
Example:
Person A: How could I do something so stupid?
Person B: Nobody is perfect; you’re too hard on yourself.
Person B is reassuring Person A, rather than empathizing
a. Person A: If you ask me, we ought to ship all these immigrants back to where they came from.
Person B: Do you really think that would solve anything?
b. Person A: You aren’t God!
Person B: Are you feeling frustrated because you would like me to admit that there can be other ways of interpreting this matter?
c. Person A:I think that you take me for granted. I wonder how you would manage without me.
Person B: That’s not true! I don’t take you for granted.
d. Person A: How could you say a thing like that to me?
Person B: Are you feeling hurt because I said that?
e. Person A: I’m furious with my husband. He’s never around when I need him.
Person B: You think he should be around more than he is?
f. Person A: I’m disgusted with how heavy I’m getting.
Person B: Perhaps jogging would help
g. Person A: I’ve been a nervous wreck planning for my daughter’s wedding. Her fiancé’s family is not helping. About every day they change their minds about the kind of wedding they would like.
Person B: So you’re feeling nervous about how to make arrangements and would appreciate it if your future in-laws could be more aware of the complications their indecision creates for you?
h. Person A: When my relatives come without letting me know ahead of time I feel invaded. It reminds me of how my parents used to disregard my needs and would plan things for me.
Person B: I know how you feel. I used to feel that way too.
i. Person A: I’m disappointed with your performance. I would have liked your department to double your production last month.
Person B: I understand that you’re disappointed, but we have had many absences due to illness.
-Exercise (From Companion Workbook, pgs. 107): Recall two situations where you responded to someone else’s words by “doing” rather than by empathizing (examples of “doing” are advising, one-upping, educating, consoling, story-telling, shutting down, sympathizing, interrogating, explaining, and correcting). Briefly write out a 2-line dialogue for each situation.
a. what the person said (expressing pain)
b. what you said in response (name the behavior
Now, go back and change your response (b) into a verbalized empathic response (in real life, of course, your empathy might be silent.) Remember, empathy entails sensing or guessing, rather than knowing, the other person’s feelings and needs. In offering verbal empathy, we take the risk of guessing incorrectly, with the hope that the response to our incorrect guess will lead both of us closer to an accurate understanding of what feelings and needs are present.
- Consider the need for empathy (link). Write the word on an index card or piece of paper and put it in a place where you will see it at least twice each day, perhaps on your bathroom mirror. In the morning, connect with your need for empathy and consider how you might enjoy meeting that need during the day. In the evening, before bed, consider how you did or did not meet your need for empathy without self-judgment.
-Suggested practice—Companion Workbook, pgs. 106-108.

Group Practice—Review Chapter 7 in Nonviolent Communication: A Language of Life
-Review answers to individual exercises
-Companion Workbook pgs. 109-112.

The Art of the Apology

Everything you ever need to know about how to apologize

From The Perfect Apology (www.perfectapology.com/)

 Regret and Remorse

In order to really appreciate or understand the crucial role perfect apologies can play in our daily lives it helps to understand the differences between the mistakes we make and the apologies we deliver as a result—some actions we regret, while others we are truly sorry for.

We'll begin here by describing important distinctions between mistakes and actions that elicit feelings of regret and those that expose stronger feelings of remorse. Perfect apologies should be tailored to address one or the other type of mistake, in most cases.

Regret is a rational, intelligent and, on occasion, emotional reaction to some unexpected, unintended and often costly consequence of some event or action.

Apologies that expose feelings of regret are often designed to address the consequences of actions people have taken but wish they hadn't, or actions they have not yet taken but wish they had. We usually regret the consequences of relatively minor mistakes or errors and, given the option of revisiting the decision, would probably decide to do something else.

However, we also express regrets for the consequences of events over which we have very little control, or for actions that are intentionally taken for perfectly rational reasons but nevertheless produce unintended consequences—an apology from an airline to its passengers for cancelling a flight; an apology from a mechanic for charging much more than a customer expected for unforeseen repairs; an apology for having to fire someone because of poor job performance or incompetence; etc...

Companies often express regrets for the harm caused by their decision despite the fact that a similar decision would be taken in the future for the same reasons. For example, airlines often apologize for cancelling flights because of poor weather but would do the same thing under similar circumstances in the future. Decisions can be right even if the consequences for the customer are costly. In fact most business apologies take the form of addressing the consequences of one or another unavoidable yet regrettable event.

Regrets are typically amoral—there is no right or wrong associated with the actions; it's the consequences that matter (Miller 2005:83)1. In most of these cases the expression of regret through an apology is really secondary.

Remorse, on the other hand, takes on a bitter, deeper form that elicits much stronger personal and emotional reactions to personal guilt, societal shame, humiliation, resentment and often anger.

While regret is amoral and concerned with good versus bad consequences, remorse has more to do with right versus wrong actions2. Feelings of remorse are often caused by actions that constitute serious and painful errors of judgment and often draws out powerful compulsions to fix the mistake(s) through personal change and sacrifice.

Learn about remorse and self-forgiveness.

Or, review our selection of quotes on regret and our collection of remorse quotes.

 

Remorse, Self-Forgiveness and the Perfect Apology

According to wikipedia, forgiveness is the mental and/or spiritual process of moving past feelings of resentment or anger against another person for some mistake they've made, or ceasing to demand some form of restitution or compensation.

We at Perfect Apology are agnostic about when and under what conditions people should accept an apology or forgive those responsible for hurting them—we certainly know how you should craft an apology to increase your chances of being forgiven, but we can't tell you when to accept an apology. These are very personal decisions that are never really open to useful advice or guidance.

For whatever reason, and despite delivering the perfect apology, some people are simply not prepared to forgive. But this fact should have no bearing whatsoever on whether one should take the time to craft a perfect apology. There are other reasons perfect apologies can help when working through a personal crisis.

For example, we often feel compelled to apologize when we humiliated someone else, but occasionally we need to apologize to those we hurt because we are humiliated by what we've done. Remorseful and humiliating errors produce uncomfortable feelings and personal doubts about who we are. They create negative images that directly contradict the primarily positive impressions we have of ourselves. Serious mistakes that elicit strong feelings of remorse force us not only to question our own character but also raise doubts about whether we actually deserve to be forgiven in the first place.

Self-forgiveness—the process of accepting the inevitability of mistakes by refusing to let them define us—is an important first step, and a perfect apology can go a long way toward helping us deal with these personal crises. In fact, successful apologies occur most frequently when we first forgive ourselves for the mistakes we've made.

Regardless of whether we are forgiven by others for our mistakes, therefore, the act of apologizing—of taking the time to craft an apology and suffering the consequences of delivering it—will help to re-establish a positive self image. That's why it's so important to take the time to do it right, because partial apologies will compound the crisis when they fail. Short cuts lead to failures that often make things worse; they do very little to resolve the crisis and even less to improve your own self image or the image others have of you.

On the other hand, a perfect apology that works will go a long way toward generating the positive feedback we need to manage our personal crises and related feelings of remorse and humiliation. If people we hurt are prepared to forgive us by accepting the apology and moving past our mistake, the message they're sending is that they value the relationship and respect your character.

The point here is that whether or not an apology works, taking the time to do it right by making sure your message includes ALL of the ingredients of a perfect apology will pay off in the end. It's worth the investment.

 

How To Apologize

How to apologize? What's the best approach to take? How do I say I'm sorry? These are questions we often ask ourselves when we are in a situation where we have offended or otherwise hurt someone.

An effective apology is both a Science and an Art.
The Science is basically the formula—what ingredients to combine under the right circumstances to produce the perfect reaction; that is to be forgiven.

The Art is in how you apply the Science—how you actually deliver the apology.  When you combine the science and art of an apology you inevitably get the right answer to the central question of "how to apologize?"
There are obviously many different ways to apologize, but the ideal approach for your case depends on your answers to three straightforward questions.

Who are you apologizing to?
A family member (which one: mother, father, sister, brother etc.?) A member of your extended family? A spouse or lover? A good friend, girlfriend or boyfriend? A business contact or co-worker?  Etc...

How close is your relationship with this person? Is the relationship a romantic one? Is this a business relationship? Is it a distant, but important family relationship?

AND

How strained is your relationship as a result of the mistake?  How serious was the mistake? Apologizing to a close family member who has been seriously damaged because of something you said or did requires a different approach from one in which a friend has been hurt because of something you said or forgot to do.

There are two basic ways to deliver apologies. You can apologize in writing or verbally. In both cases you need to think through the apology to make sure that all the ingredients are present.

There are many variations in both written and verbal apologies but keep in mind these two key points when thinking about how to apologize.

A written apology gives the recipient the time to think about the situation and your apology, before responding.

A verbal apology requires that you be prepared for the conversation that will follow the apology based on the recipient's reaction whether it is positive or negative. So be prepared to think on your feet!


If the person is more of an acquaintance than a friend,
and the infraction is minor, go with a more formal approach. Write a brief apology letter and send it to them by regular mail or email.

If this is a close relationship and the infraction is major, then take the person out for a coffee, lunch or dinner.

If the relationship is intimate then think about romantic ways to deliver the apology. If you decide that a letter of apology is the right way to go, make sure it is handwritten and not typed or sent by email. A verbal apology in this case should be done in person and not over the phone.

Visit our apology DOs and DON'Ts pages for some quick tips and secondary considerations.
Apologizing for many of us can be a difficult thing to do. However, our level of discomfort is usually relative to the offence.

Most of us have no problem saying "I'm Sorry" when we accidentally bump into someone on the street. In fact that type of situation is so common to us that the ensuing apology has become a reflex—an automatic response with natural timing. But what happens when we have to think about apologizing?

When we start to think about the apology, we also think about the behavior or actions that led up to it. As a result, our thoughts, emotions and pride become part of the mix and we often feel embarrassed and a sense of shame and discomfort with the situation which then translates itself into not knowing how to apologize.

The good news is, that if we messed things up all the time, we would know exactly what to say and how to apologize—just like we do when we bump into a stranger. The fact that we are not sure how to say sorry, means that most of the time our behavior is pretty much on track.

 

The Art of Apologizing

Apologizing is both an "Art" and a "Science". The Science is basically the list of ingredients you need to combine when crafting the most effective apology for your case.

A good analogy is a picnic basket. A picnic basket typically includes plates, glasses, cutlery, napkins, etc.—all of the ingredients we usually pack to prepare for (and hopefully experience) the perfect picnic.  This is equivalent to the Science of an apology.

The Art of an apology, on the other hand, deals with how you should package, present and deliver the ingredients in the picnic basket. Giving some thought to these surrounding elements can help make your personal apology more relevant and successful. This is why apologizing effectively really can be thought of as an art.

To illustrate our point, think again about giving the picnic basket as a gift. When selecting a gift, you inevitably think about who it's for and what kind of relationship you have.  You also think about the occasion or reason for giving the gift, and then decide on wrapping, presentation, and delivery.

Now let's look at each of these elements and see how they relate to the Art of Apologizing.

If the recipient is young, playful at heart and a good friend, you would likely choose a basket that came with plastic plates in their favorite colors and fun patterns with bold and bright glasses and funky cutlery.

However, if the person was more mature or conservative and your relationship with them more formal, then you might opt for a classic china pattern and clear glass tumblers and tea cups.

Of course, if the gift was for your girlfriend or boyfriend, then you'd probably look for something more personal with a romantic pattern on the plates and long stemmed wine glasses, perhaps with a rose or two.

The point is that the personality of the recipient (his/her likes, dislikes, values, personal preferences) and the relationship you with them all have an important affect on the style, presentation and delivery  for your gift, as they would for an apology.

The elements (ingredients) included in most picnic baskets are essentially the same, but there is still a great deal of room for choosing different types/styles/forms of the ingredients for the best picnic basket for your case.  Apologizing should be viewed in very much the same way, whether it's a personal or business apology.

In other words, although every apology should include the same elements, the level of playfulness, formality, or romance you bring to it should be dictated by the recipient, the relationship that you have with them, and the nature of the infraction.

With all this in mind, when apologizing always think about which words to use based on the person and your relationship, and the overall tone based on the infraction. The more serious the infraction the more serious the tone should be.

WARNING: Always err on the side of assuming the recipient views the infraction as serious.

Building on the picnic basket analogy, let's look at the occasion or reason for giving the gift. Is it a birthday? A college graduation? Valentine's day? Depending on the occasion, you may think of including some extra elements within the basket to make the gift a little more special.

For example, if it's a birthday you might want to add a few balloons, party hats and cupcakes to the basket. For graduation, perhaps a bottle of champagne and an agenda. For Valentine's Day, a small vase with a single rose and a heart shaped box of chocolates.

For a good friend, how about apologizing with a custom CD of songs about friendship. Or, for the more mature and traditional person whose feelings you may have hurt, why not a box of candy hinting that life is much 'sweeter' for you when they are a part of it.

And for your girlfriend or boyfriend, think about including a romantic poem, quotation, the lyrics from a favorite song, or maybe even some flowers.

Making an apology more thoughtful by adding things that tailor it to the recipient and the situation is an essential component of all perfect apologies.

 

 

Need the Perfect Business Apology?

Extending the perfect business apology can be slightly more complex than apologizing in our personal life. Regardless of how the apology is delivered, whether it be through a business apology letter or verbal communication, the basic principles are the same. However, the content of the apology itself, the timing, and the manner in which it is delivered really depends on the parties involved.


In business, there are simply more factors at play.
Although moral reasons exist equally for both personal and business apologies, strategic reasons for extending an apology are more common in business, and are based purely on business decisions.

Remember the old saying "the customer is always right"? This is a time tested customer service philosophy that virtually every successful company adheres to. What's the end result of such a policy?

A series of business apologies that are extended by a company or its representatives regardless of who is at fault. These are apologies that are offered for rational strategic reasons related to customer acquisition, customer retention, and customer loyalty.

However, when carefully crafted, the same end results can be achieved even when the company has made a mistake. On the other hand, a poorly crafted, badly timed or non-existent apology will lose this and many other customers.

In many cases, especially in regard to customer complaints, the perfect customer apology letter can help retain customers and present you with an opportunity to build customer loyalty.

Business is all about relationships—relationships with new customers, old customers, clients, vendors, and with the larger community. To understand how you can tailor an apology to strengthen or rebuild one of these relationships you need to look at your particular circumstances. And to do this well, the following three strategies will come in handy.

First, you need to look at the reason behind your business apology and who has been affected by the situation.

Second, you also need to determine the most appropriate way to apologize and when that apology should be given.

Third, you need to ask and answer the following four basic questions:

1.What are you apologizing for?
2.Who are you apologizing to?
3.How do you apologize?
4.When should you apologize?
Your answers to each of these questions will determine the perfect business apology for your situation, like “Vendor B” did in this sample business apology letter.
As for the apology itself, the guidelines for any perfect apology remain the same.

give a detailed account of the situation
acknowledge the hurt or damage done
take full responsibility
recognize your role or the company’s in the situation
include a statement of regret
ask for forgiveness
promise that it won't happen again
provide a form of restitution, if possible

Don't forget the importance of timing when delivering an apology AND beware of the common traps that many small businesses fall into.
When giving an account of the situation, only include the details of the specific event. In other words, do not talk about broader related issues. Remember that the apology is all about the recipient and the damage they have suffered, and not your business situation.

Don't make excuses or include any comments that could elicit a "that isn't my problem" type of response, as in "my assistant was home sick that day" or "I never saw the memo".

Finally, think about a proactive approach when apologizing to help solidify relationships with your customers. We show you how one airline, through an unprompted apology letter, leverages unforeseen problems to build on their loyalty program and strengthen their customer base.

You can also take a look at this masterfully crafted sample apology letter sent to us by one of our readers.

One final but important note: If the incident could result in ANY form of legal action or liability with ANY party then delaying a response to seek the legal advice of an attorney is VERY prudent. Learn more about the legal implications of a business apology.

Other interesting information on business apologies can be found in our apology research section or check out a Q & A session with thestreet.com on corporate apologies.

 

Is a Formal Apology Appropriate for the Intended Recipient?

Who are you apologizing to? Is a formal apology appropriate? Is the recipient of the apology a co-worker, boss, partner, customer, vendor, a company, or the community-at-large?

In the same way that we need to understand what we are apologizing for we also need to understand who we are apologizing to and whether a formal apology is necessary.

When dealing with apologies directed to other companies or to the community at large, a formal approach should always be taken. Whether it be a public apology or a through a business apology letter, the formality underscores the sentiment, reinforces the message, and conveys to the recipient that you are taking the situation seriously.

However, if the recipient of the apology is an individual then we need to examine the connection we have with them.

Are they purely a business contact? A co-worker? Our boss? Do we have any sort of personal relationship with them? If so, how long has it been? Historically, have our exchanges been more formal or friendly? What kind of personality do they have?

These are the types of questions that will help you to decide how formal the apology should be.

A rule of thumb to go by is the more distant the relationship the more formal the approach. A formal apology is also warranted whenever hierarchy is involved, for example, when apologizing to one’s boss or to an employee.

What if the employee or boss is also a friend?

Then a two-tiered approach can be taken. This will help to define the relationship as one of both business and friendship. So, a letter of apology should be written to satisfy the business side of things while a follow-up conversation will help to reestablish the friendship.

The personality of the recipient of the apology is another thing to keep in mind. If the person is normally shy or reserved and doesn’t like confrontation, take that into account. This type of individual would more likely appreciate receiving a note or letter rather than a face-to-face apology.

Knowing who you are apologizing to and understanding what kind of relationship you have will help determine the type of business apology required, how formal an apology it should be, and the manner in which to deliver it.

 

Business Apology Letters:
One of Many Ways to Apologize

What is the best way to apologize? Is it better to write a business apology letter, send a quick note or email, extend an apology over the phone, or speak in person?
The right judgment call will depend on your particular situation. In most cases, a well-crafted business apology letter is the best approach, especially when the relationship between the parties involved is not a 'personal' one.

A friendly warning: you should NEVER assume the relationship is personal and friendly unless you are absolutely sure.  An apology based on the wrong assumption can be potentially harmful and counterproductive.

Written apologies give you the time to choose the right words and allow you to make sure that all the 'pieces' of the perfect business apology are in place. In addition, archiving your own sample business apology letters on your computer allows you to quickly respond to similar situations in the future as they arise.

Finally, a written business apology can be sent three different ways, each conveying a slightly distinct (but meaningful) measure of seriousness and respect.

A priority post letter, for example, conveys more importance than regular mail, and regular mail more than an email.  Although the letter's content may be identical, and although all three approaches inherently highlight the seriousness of the situation by providing the injured party with a tangible piece of evidence that acknowledges mistakes and the inconvenience suffered, some situations require additional signals.

On the other hand, if the parties involved have more than strictly a business relationship then the manner in which the apology is delivered needs to be looked at more closely..

For example, if a customer frequents the business premises on a regular basis and a friendship (no matter how close) has grown as a result, then a verbal apology by phone or in person may be more appropriate. In fact, if a more formal approach is used it may signal to the customer that their assumptions about the nature of the relationship are wrong.

Choosing whether to apologize by telephone or in person is largely dependant upon timing and geography. Assuming the apology’s recipient is within reasonable geographic proximity the decision should be made based on when you will next see the person. In some cases, depending on the nature of the error, taking the time to make a longer trip in person may be the right thing to do.
If the delay is reasonable and the cause for the apology is not too severe then waiting until the next time you see one another is acceptable. However, if one or neither of these conditions is true then picking up the phone as soon as possible and extending the apology is recommended.

If a similar situation occurs, but the injured party in this case is not a customer but instead a partner or vendor, then the verbal apology is still appropriate and should be followed up with a business apology letter.

This two-tiered approach helps to re-establish the business relationship after the incident. It shows the injured party that you understand the rules and boundaries of business, and that the business relationship that you share is separate from any personal one that you may have.

So tailor the manner in which you deliver your apology with the same care that you would take in writing your business apology letters. Think about the situation and the parties involved. Consider the best way to make amends and how soon you should apologize.

Learn about timing an apology correctly.

 

Timing an Apology Correctly
When should you deliver the apology? How does timing an apology correctly affect the way it is perceived? Does every incident require immediate action or do some situations warrant a delay?

As we illustrated in the example of a typical customer apology letter, timing an apology correctly with a quick response to a business error can actually benefit the company and build customer loyalty. There are very few cases when it is best to hold off on apologizing, especially in business.

However, if the incident could result in ANY form of legal action or liability with ANY party then delaying a response to seek the legal advice of an attorney is VERY prudent. Follow this link to learn more about the legal implications of business apologies.

 

Apologies are about acknowledging a mistake or wrongdoing, and their effectiveness is largely determined by the offended party believing in their sincerity. Poor timing or a delay in delivering a perfect business apology could raise questions about your sincerity or imply ulterior motives. In either case, this is bad for business.

For example, "Company B" is a vendor of "Company A" whose last shipment of product was unsatisfactory. "Company A" advises "Vendor B" of the situation with a detailed account of the poor quality of goods they received. "Vendor B" holds off on delivering an apology for the substandard shipment.

How does timing an apology play into how the apology is perceived? How does the relationship between the two companies change as a result of poor timing?

"Company A" is now more likely to question the integrity of "Vendor B". Why did they not apologize and acknowledge the problems with their product when there is tangible evidence of defective goods?

Some of the likely conclusions that "Company A" will draw on "Vendor B" are:

 

The company has no long-term vision or integrity.
The company is only interested in making money.
The company does not care about the relationship.
The company cannot be relied on to deliver as promised.

Once "Company A" begins to think of "Vendor B" in these terms the dynamic of the relationship will have changed.

If the apology is issued too late, it will likely be viewed as insincere or, worse, as a shallow effort to de-escalate the conflict to avoid further action by "Company A". In the end "Vendor B" is seen as untrustworthy and, therefore, unworthy of future business.

However, a well timed apology in the same situation can produce significantly more positive (and profitable) results.

The apology is now more likely to be viewed as sincere.  As a result, the company will gain more trust and integrity while creating the impression it has long term vision.

Since dealing with problems is such a natural and important part of doing business, the perception created by a well timed apology will inevitably enhance the overall value of maintaining the business relationship.

See the sample apology letter that "Vendor B" would issue in this situation.

So given the same set of circumstances we now see that timing an apology correctly can make all the difference in how it, and the person or company extending it, are perceived.

 

From the PERFECT APOLOGY

http://www.perfectapology.com/regret.html

Feedback that Works

A Feedback Model that Works

Knowing how to create and deliver effective feedback is a key leadership skill. Effective feedback motivates the receiver to begin, continue or stop behaviors that affect performance. In addition to accomplishing its direct purpose, an effective feedback message is a self-development tool for the receiver, and it often has benefits for other members of the team.

Not knowing how to give feedback can result in messages that are hurtful, confusing, and counter-productive. Many feedback messages leave the receiver unsure of what to do with the information. "You are good as a leader" or "you could be more strategic" gives the receiver an idea of how he or she is seen by the sender, but such a message doesn't tell the receiver what behavior to repeat if he wants to continue being a good leader or what to do or what action to avoid in order to be more strategic.

  • Effective feedback is based on observed behavior and tells the receiver the impact of a specific behavior on you.
  • Ineffective feedback often is vague, indirect, and exaggerated with generalities. Ineffective feedback often judges the person rather than his or her actions.

A valuable resource to illustrate this skill and provide a three-step technique is the guidebook Feedback That Works: How to Build and Deliver Your Message by Sloan Weitzel (available for purchase from the Center for Creative Leadership online at www.ccl.org.

Weitzel's feedback technique is called SBI (shorthand for Situation-Behavior-Impact). Following these steps can help the receiver more easily see what actions he or she can take to continue or improve performance or to change behavior that is ineffective or even an obstacle to performance. An effective feedback message tells the receiver the impact of a specific behavior on the sender. Here is an example of how to use the three-step model:

Step 1: Capture the Situation

("Yesterday morning in staff meeting,...")

Step 2: Describe the Behavior

("you had a number of side conversations and at times were joking during my presentation.")

Step 3: Deliver the Impact

("When you were talking to others while I was speaking, it was very disruptive to what I was trying to accomplish. I felt frustrated and annoyed by it.")

The recipient of well-intended and well-delivered feedback receives a two-fold gift. First, there is the almost immediate benefit of hearing what others think. Second, there is the afterlife of feedback. We often replay in our mind what we've heard, review written feedback privately at a later date, and check out perceptions with family and others we trust. Often we'll make some changes immediately and then make more significant changes with deeper reflection and consideration.

Constructive feedback is a most valuable tool — useful to repair a poor working relationship, improve a team's productivity, help a co-worker be more successful in his or her career, and demonstrate your own growing abilities as an effective leader. Yet, it is a skill many managers regard as underdeveloped. A recent CCL survey of managers showed that only 5 percent reported they were very effective in providing feedback; and 98 percent said they considered strong skills in providing feedback important or very important. More than half said they had the most difficulty giving feedback to bosses. Nearly 30 percent indicated that they find it most difficult to give feedback to peers.

Ask yourself if you consider yourself very effective in providing feedback. Next, consider if strong skills in providing feedback are important or very important to you. If you fall in the majority of managers who view effective feedback as important and regard their own skill level as needing improvement, put a higher priority on developing this essential leadership skill.

Working Dynamics

Providing coaching, support and assessment tools related to conflict for leaders

http://www.workdyn.com/index.html